How do you actually define your Ideal Customer Profile (ICP)? Here's the example of how Daniel does it for TAMreach: five criteria that always get pre-filtered before a company is even approached.
Companies have to be based in the German-speaking region.
They have to offer a B2B tech solution.
They need a clear unique selling point, without it, communicating value in the outreach is difficult.
They have to be able to achieve at least €10,000 Annual Contract Value with their own customers.
They have to be based in an SME market, meaning they sell to small and mid-sized businesses, not large enterprise companies.
These five criteria reliably filter out which companies even qualify for outreach, before the first email is ever written.